“Overwhelmed” is a word that does no work. Say this instead
You scroll past generic words without noticing, and so do your clients. How to use storytelling in social media marketing, starting with the words they already say to you.
Business, hold the guesswork
I don't believe in five-day challenges, content quotas or a launch calendar that assumes you've got a quiet week going spare, because nobody I know actually has one. This is the practical stuff instead, real decisions that make things easier, not another tactic to add to the pile.
What do I actually do? Mostly I stop people doing more
Not a sales coach, not a tactics person. A plain-English answer to what a business coach for female founders actually does, and who the work is for.
"Consistency" is bad advice
Consistency in business has less to do with how often you show up and more to do with how clearly you describe what you do. Plus a PS for the messy days.
What I’d say to a founder whose business feels like too much
7 texts from founders, 7 honest replies. Catch-up weekends, shiny new offers and a bank account you can’t face opening.