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The Lucy Filter

Love letters to plate-spinning female founders

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Why am I not making sales? A business coach’s honest answer

Things I wish I knew

Why am I not making sales? A business coach’s honest answer

The sales dates were in my diary. I just never told anyone about them. What actually got in the way, and what I’m doing about it.

My child and my client teamed up against me (and they were right)

Things I wish I knew

My child and my client teamed up against me (and they were right)

I asked a client one question and filled her diary for months

I hate to brag, but ...

I asked a client one question and filled her diary for months

Latest posts

Why am I not making sales? A business coach’s honest answer

Things I wish I knew

Why am I not making sales? A business coach’s honest answer

The sales dates were in my diary. I just never told anyone about them. What actually got in the way, and what I’m doing about it.

“Overwhelmed” is a word that does no work. Say this instead

Business, hold the guesswork

“Overwhelmed” is a word that does no work. Say this instead

You scroll past generic words without noticing, and so do your clients. How to use storytelling in social media marketing, starting with the words they already say to you.

My child and my client teamed up against me (and they were right)

Things I wish I knew

My child and my client teamed up against me (and they were right)

Why should neurodivergent people have to fit into systems that weren’t designed for them? A post about school avoidance, business, burnout and becoming a rule breaker for all the right reasons.

Absolutely nothing in this post will help you grow your business

Absolutely nothing in this post will help you grow your business

Dressing gown sleeves, an allotment with its own Instagram account, and a labrador who judges my life choices: some random facts about the real me.

I asked a client one question and filled her diary for months

I hate to brag, but ...

I asked a client one question and filled her diary for months

A suite of offers, a cash flow wobble and constant overwhelm. She stripped back to the one thing she was best known for, and her diary filled up within three months.

What do I actually do? Mostly I stop people doing more

Business, hold the guesswork

What do I actually do? Mostly I stop people doing more

Not a sales coach, not a tactics person. A plain-English answer to what a business coach for female founders actually does, and who the work is for.

She flew from Ohio to London, mostly for a hug

I hate to brag, but ...

She flew from Ohio to London, mostly for a hug

An introduction I made years ago turned into a friendship, LOTS of sales and a transatlantic flight.

"Consistency" is bad advice

Business, hold the guesswork

"Consistency" is bad advice

Consistency in business has less to do with how often you show up and more to do with how clearly you describe what you do. Plus a PS for the messy days.

What I’d say to a founder whose business feels like too much

Business, hold the guesswork

What I’d say to a founder whose business feels like too much

7 texts from founders, 7 honest replies. Catch-up weekends, shiny new offers and a bank account you can’t face opening.

I was a "good girl". Then I quit with no plan.

Things I wish I knew

I was a "good girl". Then I quit with no plan.

Promotions, a director role and a toxic culture, until my body made the decision for me. How a rule follower became a rule breaker.